When content is heavy, break up the information with infographics. Tell the story with beautiful imagery and aesthetic value.
Define a meaningful user experience by fulfilling the customers need. Loyalty to your brand is part of a successful online experience.
A website is how you market your business online. It is your online presence. It proves to the world that you exist, and shows them how to be a part of it.
If a picture is worth a thousand words, then there's no telling what a quality logo can say about your business.